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Harness the Power of Email Marketing
Do you have an email marketing or newsletter strategy? If you don’t, you’re seriously missing an opportunity to make more money. Email marketing, or the science of sending out newsletters to your...
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Plan for a successful online coupon strategy – part 1
If you are looking to promote your business, attract new customers, and retain loyal customers without necessarily making a huge upfront investment, coupons are definitively worth looking into. You...
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8 Reasons why now is time for Canadian retailers to have an eCommerce website
eCommerce is growing fast in Canada and retailers can still take advantage of this promising window of opportunity to increase their sales online. According to the eMarketer report “Canada Retail...
View Article2012 Predictions: Digital Advertising – Winners (up 17.8%) | All Others...
Zenith Optimedia predicts 2012 ad spend growth of 17.8% in Internet media, cannibalizing TV and print sector budgets. While Kantar Media tracked last years spending in advertising of $144 billion,...
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Daily Branded Content is KING
Consumers want fresh content from their favorite brands daily according to the American Psychological Association (APA) commissioned YouGov research. With the sales of tablets and smartphones on the...
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Online Ad Spending Hits Historic High Surpassing Cable Ad Revenue!
Internet ad spending has risen 22% in 2011 bringing it to a total of $31.7 billion in revenue according to the latest data from Interactive Advertising Bureau and PricewaterhouseCoopers. Mobile...
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SEO is easy, really
SEO, or Search Engine Optimization is the science of getting the content of your website in front of people doing searches on Search Engines such as Google and Bing. SEO used to be very technical, you...
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How to use Google services to optimize your SEO
Most of the ranking value of your website on a search engine result page (SERP) undeniably comes from following all the SEO best practices when writing original content. But using the tools provided by...
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78% OF MARKETERS IN GREAT BRITAIN HAVE INVESTED IN CONTENT MARKETING IN 2012
According to a study by the London agency NewsReach, 78% of British marketers invested in content marketing in 2012 (source: eMarketer). Eight out of ten of these marketers will increase their content...
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